Propaganda’s efficacy swings on a simple hinge: there are people who matter and people who do not. What’s funny is the people who supposedly matter often don’t even exist in the first place. The propaganda of capital makes a nebulous consumer the prime subject, the individual with rights, the individual under threat. Those whom capital consumes in service to it are an unfortunate yet unavoidable byproduct. To make an omelet, you gotta break some eggs.
A treatise! Can't imagine the amount of time this took but it's brilliant :)